Privacy Policy
Privacy Policy
This Privacy Policy explains how Don’t Sweat It Betty (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit or make a purchase from our website.
Who we are
Don’t Sweat It Betty is a Wales-based business selling clothing, gifts, and homeware inspired by Welsh life and language.
📧 shwmae@dontsweatitbetty.cymru
For the purposes of UK data protection law, we are the data controller of your personal data.
What information we collect
We collect personal data when you interact with our website, including:
When you place an order:
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Name
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Billing and delivery address
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Email address
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Phone number
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Order details and purchase history
Payment information:
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Payments are processed securely by third-party providers. We do not store full card details.
When you browse our website:
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IP address
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Device type and browser
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Pages visited and time spent on site
Marketing & tracking data:
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Email and SMS preferences
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Engagement with emails, SMS, adverts, and website content
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Behaviour across our website and advertising platforms
How we use your information
We use your data to:
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Process and fulfil your orders
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Deliver products and manage returns
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Communicate with you about your order
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Provide customer support
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Improve our website, products, and services
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Analyse behaviour and website performance
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Deliver relevant advertising and measure its effectiveness
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Send marketing communications (where you have consented)
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Detect and prevent fraud
Lawful basis for processing
We rely on the following lawful bases:
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Contract – to process your order
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Legitimate interests – to improve performance and prevent fraud
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Consent – for marketing and non-essential cookies (analytics and advertising)
Email & SMS marketing
If you opt in, we may send you marketing via email and SMS.
We use Klaviyo to manage these communications and track engagement (such as opens and clicks).
You can unsubscribe at any time by:
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Clicking the unsubscribe link in emails
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Replying STOP to SMS messages
We only send marketing communications where we have your consent, in line with UK law.
Our website platform
Our store is hosted on Shopify.
Shopify stores your data on secure servers and provides the platform through which we process your orders.
Payments are handled securely using encrypted payment providers and are not stored by us.
Analytics & advertising tracking
We use tracking technologies to understand how our website is used and to improve our marketing.
These include:
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Google Analytics (to analyse website usage)
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Meta Pixel (to measure advertising performance and show relevant ads)
These tools may track:
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Pages visited
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Time spent on site
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Actions taken (such as purchases or clicks)
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Interaction with adverts across platforms
This may result in you seeing relevant adverts for our products on other platforms (e.g. Facebook or Instagram).
These technologies use cookies and are only activated where you have given consent.
Cookies
We use cookies to:
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Enable core website functionality
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Analyse website performance
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Support marketing and advertising
We use Pandectes to manage cookie consent.
Non-essential cookies (analytics and advertising) are only used where you have actively accepted them.
You can change your preferences at any time via the cookie settings on our website.
Sharing your data
We share your data only where necessary, including with:
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Shopify
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Klaviyo
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Payment providers
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Delivery partners
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Advertising and analytics providers (such as Google and Meta)
We do not sell your personal data.
International data transfers
Some of our service providers may process your data outside the UK.
Where this happens, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses).
Data retention
We retain personal data only as long as necessary:
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Order and transaction data: up to 6 years
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Marketing data: until you withdraw consent or disengage
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Analytics data: according to provider settings
Your rights
You have the right to:
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Access your personal data
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Correct inaccurate data
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Request deletion
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Restrict or object to processing
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Withdraw consent at any time
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Request transfer of your data
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Lodge a complaint with the Information Commissioner's Office
Security
We take appropriate technical and organisational measures to protect your data.
Changes to this policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website.