• Designed in Wales ๐Ÿด๓ ง๓ ข๓ ท๓ ฌ๓ ณ๓ ฟ | Embroidered to order๐Ÿงต๐Ÿชก
  • ๐Ÿšš FREE UK delivery when you spend ยฃ60 | ๐Ÿ’› Easy 14-day returns* & exchanges |

5โญ๏ธ rated by customers across Wales

"So pleased with my lovely sweatshirt. Love the colour and embroidery."
- Margaret, Bridgend.

Join hundreds of happy customers wearing it every day.

  • <h2>Woven into who we are</h2>

    Woven into who we are

    Clothing inspired by Welsh craft

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Products that everyone love

The pieces our customers return for again and again.

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Wear it. Gift it. Live it.

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Build the Set โญ

Build the Set โญ

Rooted in Wales. Made for everyday life

Crafted from slate, wool, wood & steel - materials shaped by the Welsh landscape, crafted into pieces for everyday living.

Explore Welsh-made pieces

Rooted in cynefin - a sense of place.

Built through cymuned - a sense of belonging.

Made to mean something

Don't Sweat it Betty was built on a simple idea - that Welsh culture should feel joyful, modern, and part of everyday life.

Every piece is made to be worn, used and lived in - not kept for best.

Because this is Wales, every day.

Shop the collection Our story

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