ABOUT US

We are Welsh — not as a trend, but as a truth.

We believe the Welsh language belongs everywhere: on our clothes, in our homes, in our everyday lives. Not hidden away. Not translated for permission.

Don’t Sweat It Betty exists to make Welsh culture joyful, modern and lived‑in. We design products that make people smile, feel seen and feel proud — whether they speak Welsh fluently, are learning, or simply love Wales with their whole heart.

This is culture you can wear.
Language you can live in.
And pride you don’t have to explain.

Our Values

Don’t Sweat It Betty is rooted in Welsh culture, language and everyday pride.We create products that help people feel connected to Wales — wherever they are in the world.

Our values guide everything we do, from design to production and the relationships we build with our customers and stockists.

The story behind our brand

Most of our products are made-to-order. Moving away from fast-fashion, we focus on creating garments and gifts that are sourced locally, where possible, use organic or ethical materials, are packed in an environmentally friendly way, are created in small batches for wholesale and have a longer lifespan.

Our numbers...

3
Years of experience
2500+
Social media followers
100's
of happy customers
4.80
Judge.me star score

Testimonials

Lliwiau Cymru Insulated Bottle
This bottle is pure joy! The colour is the perfect pink shade and it’s filled with joy and practical for keeping drinks both hot or cold! Highly recommend!5/5 Nerys, Cardiff
Cymraes Embroidered Sweatshirt
So pleased with my lovely sweatshirt. Love the colour and embroidery. Great service too. Highly recommended. Diolch yn fawr.5/5 Margaret, Aberystwyth
Children’s ‘Tywydd’ Umbrella
Bought for the business while on the rainy school runs. Kids love it and parents are envious of how amazing it is.5/5 Sarah, Abergavenny

Lliwiau Cymru Insulated Bottle
This bottle is pure joy! The colour is the perfect pink shade and it’s filled with joy and practical for keeping drinks both hot or cold! Highly recommend!5/5 Nerys, Cardiff
Cymraes Embroidered Sweatshirt
So pleased with my lovely sweatshirt. Love the colour and embroidery. Great service too. Highly recommended. Diolch yn fawr.5/5 Margaret, Aberystwyth
Children’s ‘Tywydd’ Umbrella
Bought for the business while on the rainy school runs. Kids love it and parents are envious of how amazing it is.5/5 Sarah, Abergavenny

Meet the founder

I'm Lucy, founder-owner of Don't Sweat it Betty. I'm a married mother of one, living in the South Wales Valleys. I'm a first language Welsh speaker (although admittedly I'm quite rusty through lack of regular use!!) and I am a proud Welsh woman.

I love being creative, spending time with my family, travelling to new places but I love living in Wales and everything about what it is to be Welsh...which is why, while I was on Maternity Leave, Don't Sweat it Betty was born. It was a creative outlet and an opportunity to express my love of all things Welsh!