Become a Don’t Sweat it Betty stockist

A little more Wales for your shelves.

Welsh clothing, homeware and gifts for independent shops, museum shops and visitor attractions.

Discover a selected wholesale range celebrating Welsh language and life—from embroidered favourites to useful gifts with a distinctive Welsh connection.

ENQUIRE ABOUT BECOMING A STOCKIST

Download our Lookbook

Find the right Welsh range for your customers

Whether your customers are choosing a reminder of their visit, a thoughtful gift or something for their everyday, we can help you select a range that suits your shop.

Our wholesale selection includes:

Adult and children’s clothing
Gifts and everyday accessories
Homeware
Selected seasonal designs

Start with a focused selection, with personal guidance from Lucy on products, colours and a proposed opening order.

Welsh character, with personal support

Our range brings together Welsh words, cultural references and distinctive designs across products customers can wear, use and give.

Clothing is embroidered or printed to order, alongside selected accessories and homeware. Product origins and materials are detailed individually, including pieces made by Welsh makers.

As a stockist, you’ll deal directly with Lucy, the founder and designer behind DSiB, for product guidance, ordering questions and help choosing your range.

Becoming a Don't Sweat it Betty stockist

We welcome wholesale applications from UK-based shops, museum shops, visitor attractions and other retail businesses.

Wholesale at a glance

Opening order: £150 minimum
Reorders: £100 minimum
Mix and match across the wholesale range, subject to product-specific minimum quantities
Turnaround: approximately 21–30 working days; in-stock products may dispatch sooner
Payment: in full, in advance, before your order is processed
Delivery: calculated from your final order’s parcel size and weight and confirmed before you commit

We’ll confirm expected timing for your chosen range before you place your order.

Apply for a wholesale account

Complete the registration form below, including your full UK business address. We need this to confirm eligibility and set up your account with the correct wholesale pricing.

Once approved, you’ll receive access to our wholesale pricing and online ordering portal.

Prefer a line sheet or help choosing? Lucy can suggest an opening selection suited to your shop, customers and budget.

There’s no obligation to order.

Commissions & Exclusive Designs

Something exclusive to your shop

Looking for a design connected to your location, organisation or event?

We offer bespoke design, printing and embroidery for selected retail and organisational projects—from an exclusive clothing design to a coordinated merchandise range.

Share your idea, the products you have in mind, approximate quantities and your required delivery date. We’ll discuss what’s possible and provide an individual quote.

How it works

Tell us about your idea and audience.
We agree the brief, products, quantities, pricing and timescale.
You approve the artwork before production begins.
Your order is produced and delivered to the agreed schedule.

Minimum quantities and lead times depend on the product and decoration.

Discuss your project: shwmae@dontsweatitbetty.cymru